7% of all emails are opened within 7 days. 99% of text messages are opened within 2
minutes. Are you still relying on emails
as your only bullet in communicating to your customers?
Oh yes, you also send out
Facebook posts, right?
So how is all that emailing working for you?
Just OK, you say?
Well there are a lot of younger folks out
there who no longer have emails and only text.
A couple of weeks ago, Marie and I were driving my neighbor’s teenage daughter
and her friend to the mall to meet my neighbor and his wife for dinner and a
movie while the girls cruised the mall.
It was eerily quiet in the back seat and all I could hear was the click
of phones. When I asked what they were
doing. They said “texting”. When I asked
who they were texting? They instantly said in unison, "Each Other.” No talking. No emailing. Just texting!
What???
Yup, that’s how they communicate.
Which got me to thinking about what could be done
to make this growing phenomenon of text marketing work for many of my bowling proprietor friends.
So I hooked up with one of my tech savvy friends (who knows
bowling, is a league bowler and has as strong a passion as I do to see the
industry grow) we discussed WHAT could be done.
We we will soon unveil a
solution that will rock the way you communicate to your customer and deliver
content, offers and build a long lasting relationship with your customers and
future customers.
I’m not going to spill the beans today, but I just wanted to
tell you that something big is coming and it will be to bowling marketing what the
automatic scorer was to bowling back in the late seventies.
We have more work to do, but it will be worth it, be
affordably priced and best of all, you will have very little work to do...if any.
It
will be all on us.
Let me know if you would like to be one of the first centers
to see this exciting new way to communicate to your customers.
