Sunday, April 27, 2014

Whats Your Point of View?

I recently read a blog post from a very well know blogger who stated that THE most important job a marketing professional has is to get others (clients, bosses, her staff, customers and prospects) to accept her point of view.

No doubt that is important, but I think the number one job a professional marketing person needs to successfully and logically complete is to passionately develop that point of view in the first place.