·
2011-2012 Season:
* Adult: 37,700
* Youth: 3,281
·
2010-2011 Season:
* Adult: 40,461
* Youth: 3,533
·
2007-2008 Season:
* Adult: 48,099
* Youth: 5,023
He
further continues to say, “A full 22%
more adult bowlers quit participating in a sanctioned league program during the
past 4 seasons and 35% of the kids quit! What a horrible trend that none of us,
BPAA nor USBC seem to talk enough about.”
12,141
bowlers during the past 4 seasons have left.
According to Greg, “If every
league member paid $12 per week to bowl in a league at your center, that
decline represents $145,692 in lost revenue EVERY WEEK!
Or $4.66 million
dollars in one 32 week league season!
That’s a lot of
cabbage, not to mention money.
And what are we doing
about it?
Introducing 8 for 8
leagues, hosting bowling tournaments in the streets of Reno and going to a lot
of meetings.
Seems like there is a
disconnect somewhere. Shouldn’t there be a plan to help subsidize proprietors to
get out there and market their business?
How about sending every marketing guru we have out there to counsel proprietors.
(I’d volunteer tomorrow!)
What about national
advertising? Or local advertising by proprietor
groups. Or training people on outside sales? Or starting from a different point
of view?
Or just doing
something DIFFERENTLY?
WE HAVE BEEN ON A
SLIPPERY SLOPE FOR 34 YEARS OF DECLINING LEAGUE LINEAGE and all we can do is go
to meetings. C'mon man!
I know people are
trying and working very hard to reverse this trend. And I mean no disrespect to their efforts
But maybe we are working on the wrong things.
But maybe we are working on the wrong things.
IYADWYADYWAGWYAG: You know what that means. You’ve been to my
seminars.
But hey, that's just my point of view. What do you think?
Sorry for the rant.
