July 4th...Are you closed?

Baseball, apple pie and Chevrolet. Signs of a less complicated time. In many towns and cities across the country, fireworks will go off, parades will take place and many a hot dog and hamburger will be eaten. Children will squeal with joy and parents will laugh, drink beer or other beverages and will share a typically American holiday.

Where is bowling on this day?

Many centers will be on "reduced hour" schedules. Others will stay open and run specials. Still others will just close. And that's sad because not only is The 4th of July an opportunity for your business to build community involvement and reinforce your product offerings, but it is just one holiday of many where your presence can make a difference. And it's not just holidays that are important. Its all those street fairs, concerts, music events and markets that your target audience (15 to 34) attends with great frequency.

Be remarkable and reach your key audience in places THEY GO.