Everywhere I go, people are telling me how filled
their in boxes are; how much email they get: how irate they are at the
level of spam they get; how absolute strangers are asking them to be Facebook friends; and how much they are hating "Linked In – it reminds them of one big bulletin
board for job searches.
Do you feel it too?
Do you feel that your inbox is overwhelmed and that the crap that does
get trapped in spam is only half of what it should be?
So if you feel it and your customers feel it, what
will you do about it?
A few years ago
when I started to write my blog, I chose people who I wanted to send information
too and I called almost all of them to see if they would want my blog. After two years or so, I only had about 12 to
15 opt outs…and that’s over two years!
And
if people wanted in, they usually called me. I didn't make it particularly
easy. Because I only wanted people that would be part of my “tribe”, that liked
and appreciated the information I distributed FREE.
Maybe you need to look more at the quality of the
people you are adding to your list as opposed to just playing the numbers game.
Perhaps instead of just asking for name, email, sex and age, we should ask
questions, in this order qualify up front, get the names later.
Understand this is diametrically opposed to what you have been trained to do for the last umpteen years, but with open rates at an all time low and people's complaints at an all time high, why not look for another alternative?
Hey I'm a marketing guy. That's what I do.
1.
How interested
would you be in joining a short season league?
a.
(1 to 5) with 5
being very interested and 1 being no interest at all
2.
Would you be interested
in getting information about?
a.
Birthday parties 1 to 5
b.
Company parties 1 to 5
c.
Fund raisers 1 to 5
d.
Open play
specials 1 to 5
3.
If you answered
somewhat interested (4) to two or more of the above, then please fill out this
portion. All information will be held confidential and we will NEVER sell or distribute this to a 3rd party. GUARANTEED. Cross our heart and hope to die!!
a.
Name ________________________________
b.
Email address _______________________________
c.
Gender M__________ F____________________
d.
Birth date day___________ month____________ year__________
Now I know you won’t get quantities of people, but
you will get people that are interested in your product and people who will
appreciate the information you are distributing.
The real question is, why would you want all those
disinterested people?
Is it just so you can feel all warm and secure when you tell your colleagues that your data base is home to 22,
378 records?
AT the end of the day, all that matters is how many sales you made and believe me, you will make more sales when you speak to more people who are REALLY interested in your product and LOOK FORWARD to getting your stuff
