A new report from Forrester
Research© addressed this question and very simply found out that for such
brands as best Buy, Walmart, Coca Cola and Blackberry, being a Facebook fan
boosts purchase, consideration and recommendation.
Think of it this
way, your Facebook page is your TV station. It is your chance to broadcast your
message; to interact with your customer, to entertain them and engage them. NOT just to sell them.
Think about
contests, rewards, games and anything else you can do to continually build upon a
relationship you have just started to develop.
With back to school
around the corner, you should be putting information out about how to save
money when shopping for back to school supplies, kids’ safety, and any number
of back to school subjects readily available for reviewing on the Internet
