There will no doubt be all kinds of marketing trends, ideas and suggested hints on how to capitalize on the changing environment for 2015. Among them will be social media trends, emerging technologies about mobile content as well as how to design the new Facebook ad for your prospects.
No doubt, I will blog about one or all of these topics and perhaps a few others as well, but for today I wanted to ask you a question?
What are you going to do the next two weeks other than working in the business to improve your business next year?
if you're probably saying, "Hey Fred, I expect to be so busy that I wont have a chance to pick my head up", then you're probably with the majority of small business owners this time of the year. And I wouldn't blame you. No doubt our people in our bowling centers are saying the same thing...I hope.
And that's simply the reason why I am asking you to answer the question over the next two weeks or so. When you will have more customers; when you will be able to measure your delivery system under pressure; how your product works and, more importantly, what people like or don't like and even what they might like in the future, then you can really get deeper into the business when you are coasting, simply because you really have to focus. And focus intensely.
It really is the most wonderful time of the year.
But what if you (and any member of your staff) came up with one topic, one idea or one new suggestion, every day, for the next 15 days, you would have 15 opportunities to examine, 10 to consider, 5 to really think hard about and one or two that you could work on that would eventually mean more $$$ for your business. Wouldn't that be cool?
I know you might find it difficult to do, but its like going for a walk. The best time to do it is when you don't want to.
Try it, it's just for two weeks...and, after-all, it really is the most wonderful time of the year.