In the aftermath of
Sandy and among the many images I have been absorbing for the past 48 hours, I
have to get away from it and get back to my marketing. It’s what you read this blog for and I promise
to give you some valuable information.
So I thought that today,
I would delve a little deeper into some social media statistics that are
shaping your business.
When the web was new
it was about information; then it was about overthrowing Arab dictators. Now it’s about you. It’s about the collection
of information about you, your purchasing patterns, what you eat, when you go
out, what foods you like, what movies you see, what clothes, cars and vacations
you buy.
The end result is an
Orwellian look at what businesses know about you. As one digital maven said, “Personal
data is the oil of the new digital marketing age.”
And while you might not think this is
relevant to you, it is very relevant to your business because if you are not
getting more data about customers, you will fall behind in this new “Hyper – Personalization
-Era” of marketing.”
Here are a few
numbers that depict the impact, Facebook in particular, are already having on
your world:
3 Billion: That’s the number
of Google searches every day. Compare that
with 7 billion people in the world and Google has more information about you
every day than it had the day before, whether you like it or not.
12 to 18: The number of months
it takes for the amount of online sharing to double. Sharing content is now on
the same growth curve as processing power.
1500: the number of new retailers,
per week, that join Pavment, Facebook’s social commerce site that allows users
to set up stores on Facebook. And this week, Facebook set up “Facebook gifts” which
will allow users to send gifts over Facebook. Get used to “F-Commerce.”
3.3 Million: The number of
Tyra Banks Twitter followers and the reason why her new book skyrocketed to #1
on the Amazon and Barnes and Nobles site after ONE week!!
48 hours: This is the number
of hours of video that is uploaded on YouTube every minute. Stop. Reread that. This is where the communication trend is going
and you need to be in a YouTube mode to reach your customer.
Get to know these numbers. Get to know your customers better. Get better data.
Because if
you don't, your competition will!
