You’re busy
creating new fliers and letters and Facebook posts for your winter league and
open play programs and perhaps, even toying with ideas for summer leagues
(Yikes, summer leagues are only 3 months away).
So here is a
checklist on your communication tools?
·
What
is the tool for?
o
When
it works, will we be able to tell? What
is it supposed to do?
·
Who
is it for?
o
What
segment are you talking to?
o
What
do you want them to hear?
·
What’s
the call to action?
o
What
are you asking the target segment to do
o
Is
it crystal clear
o
Are
you asking them to do too many things; i.e.click here, go to website, click again,
fill out card, sign up, send in. (get the point?)
o
When
do you want them to do it by
§ You must have a deadline
§ And you can extend it?
·
When
you complete the flier or brochure or letter, show it to ten strangers.
o
But
don’t say anything.
o
What
questions do they ask you?
·
Now
ask them what the material is asking them to do?
o
What
SPECIFIC action can they enunciate?
o
When
does the material tell you to do it by?
Your job is not to answer every
question.
Nor is it to close the sale.
The purpose of the material you produce is to generate greater interest
by spreading the idea to the segment that it applies to OR, as we have said
many times before:
TO BUILD TRUST!
You may not get this right the first time out, nor will you gain instant
trust, but you will start the journey to earning the right to speak with your
audience.
And that's worth its weight in gold
