it used to be, before there were social networks, that chatting and having a conversation with colleagues or friends occurred in a hotel lobby, usually over drinks and usually before or after dinner. It was a pleasant time when people let their hair down and discussed both business and personal issues. It was a time when opinions were given, facts offered and disputed, beliefs expressed and non verbal communications displayed.
Today the "informal communication" is a social network phenomenon. Twitter, Facebook, My Space, old fashioned email and even this blog are the "new media"; the new way we communicate.
While this new media is both powerful and pervasive, it lacks the so called non verbal communication cues we, as humans, find so helpful in understanding the message.
So here's the tip: when using this new media, make sure that your communication tells a story; that it become a conversation that speaks to one person, like "talking in a hotel lobby" to a friend or business acquaintance.
For those of you that have a facebook page or a twitter account or even a regular old email, before you put your flier up on your page, try to tell a story about your center, your offer, and your benefits.
Make it personal. Because communication is always personal and is always created by the receiver.
Then maybe, just maybe I will read it.
Wednesday, September 30, 2009
Value Inspired
We have been packaging open play products now for quite some time. Whether it be pizza and bowling, burgers and bowling or chicken wings and bowling (anybody for wing it n' fling it?), our customers have found great value in the bowling and food experience we present to them.
To hitchhike on these ideas, we created simple league programs like Party Animals where every team gets a pizza and a pitcher of beer during league play. Pricing is done to create a great value with the idea that one beer leads to two and that one "smallish" pizza leads to more food over a two and one half hour experience. More often than not, this is exactly what happens.
However, with league play still in a bit of a free fall, creating league programs that are more value inspired will become the norm.
For example, offering league bowlers a 3 game experience and their first drink for $x is a value experience and one where many young adults 21 to 34 would find attractive. The drinks we include are well drinks and domestic bottles or drafts. You are NOT giving the drink away; it is not FREE; you can ring up the drink at retail price and the remainder is rung up as lineage. Maybe this is an October start for you on second shift or a first shift fill. Run with it if you like.
What would you name this program? How would you market it?
To hitchhike on these ideas, we created simple league programs like Party Animals where every team gets a pizza and a pitcher of beer during league play. Pricing is done to create a great value with the idea that one beer leads to two and that one "smallish" pizza leads to more food over a two and one half hour experience. More often than not, this is exactly what happens.
However, with league play still in a bit of a free fall, creating league programs that are more value inspired will become the norm.
For example, offering league bowlers a 3 game experience and their first drink for $x is a value experience and one where many young adults 21 to 34 would find attractive. The drinks we include are well drinks and domestic bottles or drafts. You are NOT giving the drink away; it is not FREE; you can ring up the drink at retail price and the remainder is rung up as lineage. Maybe this is an October start for you on second shift or a first shift fill. Run with it if you like.
What would you name this program? How would you market it?
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