It’s been
more than three months since I last posted any content on “Fredquarters' Marketing” blog.
After
having dealt with some physical issues, my only regret now is that I won’t be
able to attend Bowl Expo next week
in Las Vegas. This will be only the second one I will have missed in a
very long time. I will miss my friends, colleagues and business partners. And you, if you are going.
In any
case, I wanted to send you off to BOWL EXPO with some thoughts about Marketing;
after all that’s what this blog is about!!
No doubt
your business is facing marketing challenges on all fronts; new competition;
new kinds of customers with different tastes; different family structures;
different payment options; customer service changes and higher expectations;
the newer ways of communicating and learning something new every day; what’s a hardworking
proprietor to do?
Here Are Six Questions You Have To
Answer When Facing Your Marketing Challenge?
1. WHO
are you trying to
reach? If you say everybody, you better
start over and laser focus in on who is going to buy the specific product you
want to offer?
2. HOW will this specific group become
aware of your product? Nope a flier on
the counter or even a few emails and Facebook posts won’t cut it either. You
need a battle tested rock solid campaign, ( and we have lots of campaign
options we can share with you; just give us a buzz)
3. WHAT
story are you telling, spreading or living or are you still selling 99 cent
bowling?
4. DOES your story resonate with the world
view people have about your center, your bowling products, your food and
beverage products or arcade products? What do they want? What do they believe?
5. WHAT is preventing them from taking
action? Fear? Not knowing about it?
Product doesn’t turn them on enough to take action?
6. WHEN do you expect them to take
action? If the answer is now, then why
are they saying “later” or “never?” Why?
What are they telling their friends?
Have a
great BOWL EXPO
and please look for two of our newer consultants; Dave Patz and Steve Sempeck.
They will be in the exhibit areas, so please stop by either the KIDS BOWL FREE
BOOTH and ask my
partner, Bruce Davis where you can find one of these two Kaploe Consultants
Or
stop by the MOBILYTIX BOOTH and speak with Kris Brus, (our newest relationship
partner bringing mobile apps to life just for you), about Dave or Steve’s
location.
Or contact Dave via cell @ 216 409 4416 or Steve via cell @ 402 253 4371
