If you listen to
enough people who own businesses, they will eventually tell you that the reason
their business is bad is because of the weather, the economy, their suppliers,
Wal-Mart, the new guy in town, competitors’ lower prices, neighborhood changing
and...Did I leave anything out?
I’m never one to believe
that you cannot stimulate demand for your product or service regardless of the
aforementioned ‘excuses.” when you have a product that 68 million people use, I
gotta believe that I can be a rainmaker.
Someplace in my
imagination, combined with my experience, learned knowledge, I know there is a way to
create product.
Now don’t get me
wrong, I’m not talking about “gimmicks or magic bullets.” Instead I’m going to
look for a product idea that will be attractive to my EXISTING customers. a product
that offers a “UNIQUE” value at a time when my customers might have a greater
propensity to buy it.
That’s the only
way to make product that people want, to make product without excuses.
You don’t see
Apple or Google making excuses or even Facebook when their stock tanked last
year. They just got their best people together, defined the problems,
brainstormed some alternatives and went and did something.
And the critical
test whether a product will be successful is not whether you or your employees
like it; or it’s easy to do in center.
No the critical
test is whether your customers like it. So here’s a tip on how you can almost
guarantee success.
Ask them. Ask the people
in your target audience if they would buy what you are thinking of selling
Go ahead, ask. It
won’t hurt.
