We get caught up
in doing the little tasks; in doing the routine mundane things that make our
day disappear. We call it work. We even
say we “put out fires.” We say we’re a small
business and we have to do it all because we can’t afford more payroll hours. Or
we can’t find good “help.”
The reality is if
we look deep enough, the only time we do the real work of acquiring and
retaining customers is when we have to; in the fall and the summer and now even
in January.
Otherwise we count
the money, empty the vending machines, inventory the bar and food (maybe), make
work schedules, call people to come in when others can’t, check the facilities,
pay bills, work the desk, chase pins, work the bar, open and close the place
and then go home and say “we’re tired.”
Sure you are. No question about it. Doing little tasks takes time and energy and
a lot of sweat.
But doing the little
tasks are killing your business.
Hire someone to do
the little repetitive tasks, even if you have to tap your 401K to do it. That
will give you more time to do the work, the really big work, of building your
business.
And after all, what’s more important than that?
Anybody can count
the beans, but only you can make the beans.
