7 Ways To Connect Locally With Your Customers (Part II)

Here is Part II

Yelp

How it works:

Yelp lists the names, addresses and phone numbers for companies across the U.S. for free online; small-business owners can also add information about products, services and special offers.

Customers rate the businesses from zero to five stars.

If a company merits a 3.5 or higher, it receives an invitation from Yelp to participate in a premium service program, in which it has the privilege of paying for placement in the top of the search stack on Yelp's site. Now that's snob appeal. For more, go to www.yelp.com

Here's what it usually costs: Premium service costs between $150 and $1,000 per month, depending on the type of business and amount of advertising you buy.

Stay tuned for Part III tomorrow!