7 Ways To Connect Locally With Your Customers (Part VI)

Here is Part VI of our 7 part series on "Connecting with your customers locally."

Yahoo Local

Here's how it works: Yahoo has three levels of advertising for small-business customers.

The lowest--a free listing service--includes up to five category data fields, product descriptions and company contact information.

Upgrade to the enhanced listing program where you get more editorial freedom, room for up to 10 photos, a link to coupons and special promotions and a tracker that counts the number of viewers who came to your site via Yahoo Local.

Pay still more for Yahoo Local's "featured listing," which guarantees placement on the first or second page of search results covering an even broader geographic range. For more information go to yahoo.com/local

What it costs: All three listing options are free for the first 30 days.

Enhanced listings costs $10 per month.

Featured listings start at $25 per month but can go up to $300 depending on the demand in your area.