I guess ever since I have been in
the bowling business, I think of Labor day as the start of the REAL new year;
forget about January 1st, that’s just mid - winter league start up.If you have a mindset like me, may I wish you a happy and prosperous New Year and ask what you are doing differently or better to make this year the best it can be?
1. Have
you done, or at least started thinking about, a sales blitz?
2. Have
you trained your staff to be able to match a prospect with a product in center
and how to sell them?
3. Have you called all of your league bowlers and dropouts?
3. Have you called all of your league bowlers and dropouts?
4. Have
you trained everybody how to up sell a league bowler into a short season fun
program with his or her spouse or child?
5. Have
you spoken to companies in the area about free parties to get them into an
every other week or once a month “league of their own?”
6. Even
if you have no media budget, have you created a last minute traffic driver for
this Friday through Monday using your email and Facebook? You know there are a million ideas to do
this, but why not implement a “Get Your
Game Going Weekend”…. $1.99 price special (bowling, hot dog and 12 oz.
domestic drafts). Now, please don’t get all “cheapy” on me, it’s only for four
days. If you’re paying 4.5 cents an
ounce for beer, then your cost is 54 cents or 27%. Believe me, you’re not blowing your brains
out here.
7. Or
go for $5 per person per hour, do the $1.99 draft beer specials (while holding
shoe prices) and then offer a sweepstakes of
FIVE WINNERS OF $500 In Free Bowling (either league or open play) and call
it “THE GREAT HIGH FIVE WINNER
SWEEPSTAKES.”
8. Train
your staff to sell these open play bowlers on short season programs which will
start in early to mid - October.
9. You
do have October short season programs planned, don’t you?????
10.
What are
you doing reading this blog? You should be out there selling somebody
something. Go. Now. Forget the vending
machines now. No you don’t need to go to Costco now. Sell your product with pride.
AND WISHING YOU ALL A GREAT START TO YOUR
FALL SEASON
