Here's 10 Ways To Have A Happy New Year

I guess ever since I have been in the bowling business, I think of Labor day as the start of the REAL new year; forget about January 1^st, that’s just mid - winter league start up.

If you have a mindset like me, may I wish you a happy and prosperous New Year and ask what you are doing differently or better to make this year the best it can be?

1.    Have you done, or at least started thinking about, a sales blitz?

2.    Have you trained your staff to be able to match a prospect with a product in center and how to sell them?

3. Have you called all of your league bowlers and dropouts?

4.    Have you trained everybody how to up sell a league bowler into a short season fun program with his or her spouse or child?

5.    Have you spoken to companies in the area about free parties to get them into an every other week or once a month “league of their own?”

6.  Even if you have no media budget, have you created a last minute traffic driver for this Friday through Monday using your email and Facebook?  You know there are a million ideas to do this, but why not implement a “Get Your Game Going Weekend”…. $1.99 price special (bowling, hot dog and 12 oz. domestic drafts). Now, please don’t get all “cheapy” on me, it’s only for four days.  If you’re paying 4.5 cents an ounce for beer, then your cost is 54 cents or 27%.  Believe me, you’re not blowing your brains out here.

7.  Or go for $5 per person per hour, do the $1.99 draft beer specials (while holding shoe prices) and then offer a sweepstakes of FIVE WINNERS OF $500 In Free Bowling (either league or open play) and call it “THE GREAT HIGH FIVE WINNER SWEEPSTAKES.”

8.    Train your staff to sell these open play bowlers on short season programs which will start in early to mid - October.

9.    You do have October short season programs planned, don’t you?????

10.    What are you doing reading this blog? You should be out there selling somebody something. Go. Now.  Forget the vending machines now. No you don’t need to go to Costco now. Sell your product with pride.

AND WISHING YOU ALL A GREAT START TO YOUR FALL SEASON