We seek art that is captivating, makes a bold statement and uses as few words as possible.
It's either my Earnest Hemingway mentality of getting a sentence down to as few words as possible or my billboard mentality.
If you cant say it in seven words or less, don't bother.
Pint ads are that way too.
Here's a design I found that I thought was brilliant.
Although I might have used a human being with a painful sunburn.
It makes a point in a way that is really different and attention getting.
And its memorable.
It would be great copy on your outside sign or on a banner inside of the center
Or a tag for every summer flier you develop.
And as a stand alone, it rocks.
