Thursday, February 9, 2012

Follow Up on Super Bowl Advertising

Here's our first sign up for a Super Bowl advertising campaign


"Count me in for my share of total lane beds.  BPAA / USBC  (or USBC Membership - cost is less than $3 per member)  should tally total number of member / divided into $3.1 million  What is the cost per lane bed?  $25-30 bucks per lane bed??   BOOM! Put together an awesome 30 second spot, showing every age group interacting and enjoying the interaction.  BOOM!."  We must not continue to be invisible and irrelevant to the masses...

Tom Hebbe
Blue River Bowl
Shelbyville, Indiana
.

I also received comments from Jamie Brooks and Rob McNaughton expressing interest, but also concern about how to raise money, especially among those proprietors who are not members. "It's a hard road, you are going down, Fred", they both said; although not in so many words.

Well if I got out of the South Bronx tenement I was born in, any road after that doesn't look so hard.  But that's me.

What do you think?