Fall league season still has a few months to go. In some places, there are just six weeks left. With that in mind, what are you planning to do now to increase your business over the next 4 to 6 months?
Here are 6 actions you can take now to enjoy real revenue growth in the future.
1. You know about summer league planning, so I won’t bore you with the details here, just a quick reminder to make sure that you try a few new concepts that are more fun, exponentially different and entertaining, as well as being attractive to new open play bowlers for no more than 8 weeks.
2. Build a Spring Fling Company party program. Send out March 21st to any company or organization that you have done business with over the past 18 months. Offer a discounted party for just $10 to $15 including bowling, shoe rentals, chips and soft drinks. Use these parties as a way to get new data names an opportunity to sell a “league of your own” or “EOW leagues.”
3. In addition to winding up the season, start to think about your digital media schedule including, but not limited to the following: Easter or Spring break, Summer Weekdays after 9pm, Summer Weekend Days, Kids Bowl Free sign ups as well as family pass sales, Memorial day and 4th of July BVL Teachers and Students end of year bowling parties, fund-raiser opportunities, Cosmic bowling, New Leagues for Summer, 8 for 8 or 10 for 10 leagues, Summer Birthday party special offers, Mother’s Day, Father’s Day.
4. When will the emails be delivered? How many emails will you send and when? What will your content be? Who is responsible for writing this content? How will you augment your email campaign with Facebook posts, Twitter and Instagram? Will you develop an Excel “marketing Grid with WEEKS across the top and PROGRAMS down the left side
5. Have you contacted local day camps, day care centers, and church youth groups for field trips, group outings and rainy day programs? What is your 1 game or two game prices? What about food options? What about an incentive for coming to the center multiple times? How can you get the parent’s names (of the children) for future retargeting relative to adult child programs?
6. Continually look for “non-traditional” revenue streams such as “Summer Fundraisers” as well as themed program nights like “Saturday Summer Party Nights,” “Summer Weekday Nights”, etc. For each of these themed nights, you have to create VALUE, FUN, and ENTERTAINMENT that is accompanied by a compelling offer to motivate the target to Taking ACTION.
a. One example could be “craft beer Fridays. Every Friday is craft beer night and for $X the customer gets bowling and three “tastes” (2 oz. each or less) of three different craft beers…presented by a local brewery.
b. Another example might be “Baker Buddy Nights”; bowl as a team and win weekly fun prizes like t-shirts, beads, sunglasses, summer flip flops, ball caps, etc. Of course, you build the cost of these products into the price of “the giveaways.”