There comes a time, at least once a day, when you have to make a decision about growing your business -yes every day you need to be thinking about growing your business –hey that’s YOUR job#1 – and when you need to, you make a decision based upon some set of logic that you have been practicing over the years.
But
what I have found, in my travels, is that many people make a decision because the
core premise and solution they thought of APPEALS DIRECTLY TO THEM. They can identify with it;
relate to it, like it and therefore they buy into it
Makes
sense, right? NOT!!
What
make sense is: “Does it resonate with the target audience you are trying to get
to buy your product or to buy your product again?
The next time you
need to make a big decision or even a less important decision, try this
methodology; it’s called the scientific method and stated very simply it tests
your hypothesis; that is the solution
you think will fix your problem.
With social media,
it’s easy to do that.
You can send different offers to your target audience. For
example, one part of your 18 to 34 audience could get an offer like “free pizza offer when
you bring 4 people with you to cosmic bowl this Saturday night only.” To another group of your 18 to 34’s, they would get an offer like “bring 5 people to Cosmic bowl and pay for four people; this Saturday night only.
Now whichever offer
brings in the most coupons; that’s the hypothesis that worked and therefore you
have a valid conclusion.
Now all you have to
do is think of another hypothesis to test against the one that won.
Hey, that’s your job
# 1…building the business, growing the asset, making more dollars and giving something
back to your community, right?
Moral of the story: "To be the best- Always do the test"
