Saturday, September 12, 2015

Whats Possible vs. What's Required

We are required to make up a fall league bowler flier, brochure, advertisement, etc.

We are required to call back league bowlers.

We are required to host a junior registration day.

We are required to do a traffic driver before Labor Day.

We are required to “come up with new league ideas."

But…

What if it were possible to concentrate on getting new league bowlers vis a vis a league bowler recommending a friend to bowl?

What if it were possible to create a promotional program to get people that used to bowl to come back to your center and join a short season program or to sub for an existing team in a specific league?

What if it were possible to develop a traffic driving program that went viral because all proceeds of the weekend were going to (person in need, charity or non-profit organization?)

Sometimes it’s more important to think about the “what if it were possibles” rather than the same old “requirements.”