It’s the end of
the fall/winter league season. Many centers’ winter leagues have already ended
and spring/summer leagues are starting.
Other centers’ leagues will go another
3 to 4 weeks, or even more, due to snow cancellations and the like which could
result in a shortened summer league schedule.
No doubt you are doing your lane
to lane solicitation, call back programs, emailing and social media strategies to
sign up as many summer league bowlers as possible, right?
If you’re doing
these tasks and treading water, maybe it’s time to take a shot at something different;
like a monthly open play bowling pass.
Years ago, probably
in the mid to late nineties, when I headed up the marketing effort for a 62
center chain (Bowling Corporation of America), we experimented with monthly
summer open play passes in our upstate NY centers and Michigan centers; two
areas that we had a notoriously difficult time in flooring summer bowlers.
environments, anything over 50 degrees was summer and everyone was outside)! Getting
them back inside was a “toughy”.
So we countered
that with a price package of unlimited open
play bowling for you and 1 friend for $29.95. For 2 months it was $49.95
and for 3 months it was $59.95. After two people, everyone else paid the prevailing rate. Back then we used punch cards to track usage
and plan future marketing plans.
Shoe rentals were uniformly set at $2. Remember
these price points were “mid Nineties” prices in low summer league based centers. Very low :(
It was a
successful program in that it met our fairly ambitious sales goals. We planned to roll out the following summer with
all the marketing support we could muster.
But, by then, BCA was sold to another chain…and we never did get our shot to repeat it.
Maybe you can take
your shot this summer…after your leagues floor, of course.
Born at a young age, put myself through school, married the woman of my dreams have 2 grown children and 2 beautiful grand children and live in Elmsford, NY near the best city in the world (NYC) and I work very hard to build my clients' businesses. Can we assist you to take your business to new heights? www.kaploegroup.com