New
is eating itself in a never ending race to faster, bigger and shinier. New is
changing so fast that Andy Warhol’s famous comment about “everyone having five
minutes of fame” seems understated.
New movies and styles come out and maybe they
last three or four weeks and poof, they’re gone.
News stories like Hurricane Sandy are gone in four
days. Despicable acts of terrorism are
here today and in three days are not just on the front page, but they are no
longer even making it to the back pages.
We too fall in the trap of looking for a new idea, a
new promotion, and a new “silver bullet” to fix what ails us. But what ails us is the search for new. And is
soon as we find that new thing, we know it won’t last and thus we will have to
again start the long climb up to find another new thing.
Maybe we should concentrate on improving and
perfecting what we have, what works and what is relevant, rather than ALWAYS
CHASING the new.
