Creativity comes
from the strangest places and from the strangest circumstances.
Or as the old
saying goes, “Necessity is the mother of invention.”
In lower Manhattan
as residents found themselves in the dark, they all found that they were without
their mandatory issued Android or Apple cell phones, iPods, iPads, and laptops,
which of course need power.
Some hiked uptown
with their electronic gear to find a friend with power, a Starbucks, a restaurant or even a bank to
plug into.
One guy, probably
an engineer type (with a marketing mind), figured out how to hook up a bicycle to
power a generator to drive a bunch of extension cords which people could use to
power up their devices.
One woman, probably a strategic thinker (with a marketing mind) brought
her grill down to the streets. Others followed suit and pretty soon a line of people
were cooking food for the neighborhood they would have had to throw out.
It’s amazing what
we can do when we have to.
Are you at that
point yet?
Because if you are
then you are one step closer to your best innovation and creative idea. Yes!
On one other note, please run a fundraiser for the folks living in Staten Island, Long island and the Jersey Shore. Contribute it to the American Red Cross. Your customers will applaud you and enhance your brand.
Besides, giving back is what its about isn't it?
