“Cause I can't make you love me if you don't. You can't make your heart feel something it won’t.” Bonnie
Raitt
You can’t
make every customer or prospect love you, your service, your business, the
whole deal. some people just won’t get or want what you are selling. What are
you going to do?.
Find out
who they are and don’t waste money on them. Here’s twenty (20) types of people who, I think, do
not love us.
Of course
these are generalities and written with a bit of tongue in cheek approach, but in center
after center, I don’t see these people bowling. And if 150,000 miles a year on a
plane and speaking to lots of people people isn't a good sample... well I may be
wrong,
1. People who drive high end foreign cars and wear
tennis or golf sweaters; may come to
company party
or kids birthday party and maybe a rainy day event, but don’t count on them.
or kids birthday party and maybe a rainy day event, but don’t count on them.
2. People
who have second homes “up north,” “at the beach” or “in the mountains” or “down
south.
3. People
who travel (planes or trains) more than two days a week.
4. People
who live in houses on cul de sacs.
5. People
who are runners and enter at least two marathons per year.
6. People
who are more interested in getting their kids into soccer, lacrosse and
basketball
rather than bowling.
7. People
who eat out at French restaurants frequently.
8. People
who buy their groceries at “Whole Foods”
9. People
who have bought or are contemplating buying an all-electric vehicle
10. People
who have two jobs. Or three.
11. People
who are serious about “their (I.e art,
antique, sculpture) collections”
12. People
who are very involved in organizations like PTA, K of C, Rotary, Church, Synagogue, Temple
or Mosque.
or Mosque.
13. People
who wake up before 6am to go to work.
14. People
that live in “downtown areas” in major cities.
15. Young
couples with babies between the ages of 6 months to three years old
16. People
who camp out and hike more than 25% of
their weekends
17. People
who are obsessed with video games.
18. People
who don’t have 9 to 5 jobs, but work 7 days a week from offices or homes
19. People
who have never played a team sport, either in middle school, high school.or college.
20. People
who take winter vacations to major league Caribbean resorts or ski in Park City, Vail or Switzerland.
Now of course these are generalities, but if you know who
buys from you, you should also know who won’t buy from you?
What do you think?