Hurricane
Sandy is a heartbeat away from hitting NYC; a heartbeat away from making fools
out of the people who have chosen to stay in areas that have been identified as
“mandatory evacuation areas.”
Is it
the spirit of the hearty individual or is it pure ego that people think they
can survive anything? Haven't they
learned from Katrina and other disasters? Didn't the Tsunami teach them anything?
Obviously
not.
A good
friend of mine lives on one of the barrier islands off the coast and he is
refusing to leave; even though he is in grave danger; apparently he doesn't think
so. In fact, he is planning a hurricane
party. I can't talk him out. I have tried. He says, “ I'm not leaving the castle.”
Strong
positions create strong emotions.
So do
brands. Brands like Apple, Microsoft, Pepsi, McDonalds; Chevy, etc create
strong emotions.
How
about your brand, your bowling center, your mini golf course or family entertainment
center?
Does it
create a strong emotion and if not how can your business create a strong
emotion?
By
being more human. By being involved in
your community. By giving back to your
city. By creating value.
And most importantly by telling the truth.
