Years ago there was a popular bumper sticker that read, "He who dies with the most toys wins."
Of course, that is not so.
What the bumper sticker should have read is, "He who dies after adding the most value wins."
With the holiday season fast approaching its kick off date, you will no doubt be besieged by various charitable offers. Instead of sitting back and reacting to these requests, why not make a plan to be involved in X# of charities and special events.
Choose those you feel passionate about or choose one that your community is passionate about. Just choose one.
Here's why it is so important.
By getting involved, your customer base will realize more than ever, how involved you are in the community and IF and WHEN they think about bowling, your center’s name would register very positively in their memory bank
Not only is getting involved in a community charitable event good for your business, it will probably be good for you, personally
So here is the (marketing) mantra for the holiday season:
“Be awesome. Take action. Attract others. Remember, other people want to be associated with positive people...people who are doing good things and allowing them to be a part of something bigger than themselves.”
And that's how you separate yourself from the competition...and do good things too!