If
you watched any part of the opening ceremonies of the Olympics, you might have
seen some “over the top” performances by myriad actors, dancers, singers and
certainly the lighting, sound effects, stage effects and creative people.
God
knows what the Super bowl people will do for a half time show! But, back to the Olympics. I never thought I would see 20 or so Mary
Poppins flying in. Nor did I ever dream
that the Queen of England, in a simulated format, would lend credence to
jumping out of a helicopter to join in the festivities.
Entertainment
is no longer measured by a simple “Wow” or even the teenage “Awesome dude”, or
even the tried and true “Unbelievable” exclamation points. No, new adjectives and adverbs will need to
be brought forth. What could we say
about it that hasn’t been said before?
And
that is exactly what the producers of these shows want us to say, “I’ve never
seen this before….it was ___________.
And
that’s where the word is needed.
So
how can you translate this jaded global need for entertainment or an event
that can’t even be described any more in your bowling center. What products can you look at first that might give you the greatest payback at the least expense?
How about a birthday party for kids? Have
you tried to put the entertainment in the party or is it two slices of pizza
and a Pepsi, balloons and some hats?
How
about some of these? Mascots, Magicians, Face Painters, Clowns, Hula Hoop
specialists, Special lighting effects and Beatles music - “They Say It’s Your
Birthday.” Of course, this is built into
the price.
My
favorite is to schedule your parties at 3 different times on Saturday so you
have three different shows. Then have n
MC say something like, “Ladies and gentlemen and children of all ages welcome
tot Tommy’s, Ashley’s Jose’s and Willie’s birthday parties.” Have them go up and roll the first ball,
then play the birthday song. Give 'em a
T shirt that says “BIG STAR” with a star on the shirt. And center name of course. You don't even have to say anything about birthday; that way they would wear your shirt more often than just on their birthday.
OK,
the rest is up to you. Just create entertainment
that people will say, "I've never seen that before" because “Wow” is no longer a
big deal.
