If you or anyone you know has been brave enough to do some
shopping this past ‘Black Friday Weekend”, then you might be able to provide some
feedback on the level of customer service you received.
Was it good? Was it more than you expected? Or was it a bunch of untrained, temporary
people who said “I don’t know” allot and then walked off to find someone to
help you and you’re still waiting for them to return, right?
I sure hope that didn't happen at your center; that your
staff was geared up and ready to service the heck out of your once or twice a
year customer.
But then again if you didn't, I hope you uttered what is
probably the hardest sentence for any organization to say to its customers, “You’re right, we were wrong.”
Ouch. It should hurt us to say that, but that one sentence doesn't say that you’re ALWAYS a bad company or that you broke the law or that you
did something unethical.
It just says that in that ONE particular instance, you guys
got it wrong. Or stated another way, it says that you made a promise and didn't
deliver on that promise.
Owning that and saying it out loud does a couple of things.
First, it respects the customer and secondly, it allows you
to make more promises down the road.
Second, by YOU saying it in front of your employees, to a customer, you
remind your employees that it’s OK to admit that they are wrong, but more
importantly you tell them that they can make more promises in the future…and NEED to live up to them better than they did today.
And that’s a lesson you will be able to take to the bank.
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