I was driving my
wonderful SAAB the other day, tooling down the Sawmill Parkway in hilly
Westchester County NY, accelerating into turns and just having a blast carving
up the roads. As I looked in my rear-view mirror I noticed a car approaching at
a rapid rate of speed.
He slowed enough to get on my a*s.
Gently tapping the brakes and thinking that this
signal would give him an idea that he was following too closely and hoping he would back off, instead he became enraged,
started flashing his lights and honking his horn. He was a maniac. Traffic in
the left lane prevented him from passing me, so he just decided that his best
effort would be to tailgate. So I did what I could to stop him from his dangerous driving and slowed down. He just
stayed on my tail, honking and flashing his lights.
I was getting angry,
but at the exact same time that I was about ready to "go nuts", I got a great new product idea that I probably would not have gotten had it not been for the present chaotic situation in which I found
myself.
I don’t know where
it came from or why: “What if I had an invisible strip on my bumper that was
programmed with sign like, “you are too close, please keep your distance” that I
could flash at him?
My very next
thought was a series of questions such as: “Is there a market for this; how
much would it cost to make; who would buy it, how could I sell it, and many
other questions that marketing dudes ask.
I became so
involved in this mental exercise that I completely ignored the jackass behind
me who now, after several miles, decided to pass me, give me the one finger
salute and speed off. “Yeah, same to you fella!”
So what’s the point of this story?
Here's what I realized, and was
able to articulate; “ Perhaps out
of chaos, some anxiety and irrational circumstances, there may be a good idea
that is fermenting and then rises to the top of your consciousness." And all we have to do is be aware of it.
Don’t discount the
ideas you get when your business is flat or down, when it seems like the things
you have tried just aren't working; when your banker is stopping in more
frequently and when the roof starts to leak in a new place. That’s the place where the breakthrough idea can start. Necessity being the mother of invention.
And maybe, just
maybe, there’s an idea there, inside of you, just waiting for the chaos to birth it.
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