Thursday, May 24, 2012

What Matters


Sometimes we do work that gets noticed and other times we do work that doesn’t get noticed. Sometimes it is merely dust in the wind.


The essence of our work, it’s very soul if you will, is to do work that is relevant to the people we serve in our market.


Doesn't matter how many hours we put in.

Doesn’t matter how many promotions we have tried.

Doesn’t matter how many seminars we have attended.

Doesn’t matter how many superstar managers we have hired.

Doesn’t matter how lean and mean we run.

Doesn't matter how much we have invested.

Doesn't matter how the other guy undercuts us.

The only thing that matters is that the work we do gets a positive reaction from our prospects and our customers and they trust us enough to do business with us again and again.

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