Social networking site Pinterest is gaining popularity in the media and among brands. This "online pin board" allows participants to organize and share all the things they find on the web. This includes images of food, home, decor, clothing and furniture which users "pin" to their pages. They could also pin images of bowling at your center.
Here is some data on Pinterest according to "Hitwise" a digital marketing research company.
* Visits tot his invitation only site increased in the second half of 2011 to 11 million viewers, an increase of 40% from just 6 months earlier.
* Visitors skewed female 958%) and between the ages of 25 to 44 (59%).
* The greatest share of visits come from the states of California and Texas and is strongest in the Southeast and Northwest.
What Pinterest gives the bowling operator, the FEC operator and any other company looking to speak to women is a greater share of the minds of women 25 to 44, predominantly young Moms or single women.
Pinterest is here to stay and will undoubtedly grow even stronger. You need to look at this new social media channel and see how it can work for you.
In an age of ever expanding social media networks, you cannot afford to not being aware, involved and noticed on these new sites, simply because your customers and potential customers are moving there. If you don't your customers will begin to ask: Why isn't Happy Lanes Here? And that is not a place you want to be.
You may not think you have to be on all these social media sites, but the reality is you do; because your customers expect it.
Check these social media networks and see if you are involved *Facebook, *Twitter, *Linked In, *Google+,
*Pinterest.
And especially, checkout the new Sheriff in town, and she is called http://pinterest.com/
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