Some guy bought a new fridge for his house.
To get rid of his old fridge, he put it in his front yard and
hung a sign on it saying: "Free to good home. You want it, you take it."
For three days the fridge sat there without anyone looking twice.
He eventually decided that people were too mistrustful of this deal. So he changed the sign to read: "Fridge for sale $50."
The next day someone stole it!
It's amazing what happens when you place a real value on your product.
All too often, we see promotions that proclaim a price special, a discount or a great offer.
Problem is, with the exception of the customers who are already in your center, no one knows if it is a good value or not.
Better to proclaim the value than not to proclaim it.
Otherwise how does the customer know if he is getting "value"?
Now imagine if inside of your email (where you are delivering your offer), you had several testimonials from customers actually proclaiming what a great value your offer represented...and how satisfied they were for buying your product?
Instant credibility and value. You win. And so does your customer.
What do you think?
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great story, fred! i found the same thing to be true in my profession as a psychologist. i used to provide free services as an intern and had a 50% no-show rate. clients knew it didn't matter if they didn't show up and so they didn't value the service. i now charge for my services and i have a 90+% show rate. i know there are other variables at play, but i honestly think clients value my time more now that they pay for it!
ReplyDelete-heather
Hi Fred.
ReplyDeleteGreat story. It's so true. In my neighbourhood NOTHING survives more than a few hours at the curb....we are the ultimate recyclers!
Jeff in Toronto.