Baseball, apple pie and Chevrolet. Signs of a less complicated time. In many towns and cities across the country, fireworks will go off, parades will take place and many a hot dog and hamburger will be eaten. Children will squeal with joy and parents will laugh, drink beer or other beverages and will share a typically American holiday.
Where is bowling on this day?
Many centers will be on "reduced hour" schedules. Others will stay open and run specials. Still others will just close. And that's sad because not only is The 4th of July an opportunity for your business to build community involvement and reinforce your product offerings, but it is just one holiday of many where your presence can make a difference. And it's not just holidays that are important. Its all those street fairs, concerts, music events and markets that your target audience (15 to 34) attends with great frequency.
Be remarkable and reach your key audience in places THEY GO.
Saturday, July 4, 2009
Wednesday, July 1, 2009
The joy of trying
Every now and then I watch and listen in awe as people tell me they will "try" to get their tasks done; they will "try" to meet the deadline; or they will "try" to be at my party or meet me for dinner? What is this "try"? Have you ever tried to call someone? Heck NO! You either call or you don't. There is no such thing as try. What if the pilot said, on the last flight you were on, "well folks, we are about 100 miles from O'Hare and I sure will "TRY" to land this 757 on the runway. Rest assured, I will do my best and try to make it".
How good would you feel then?
It's the same with employees. If you accept the fact that they tried as a valid reason for not getting stuff done, then you have just subscribed to the "Try Club". And from now on, your employees will know that if they can convince you they tried, they will be off the hook.
Well, Coach, it's your job to show them that "scoring, getting in the goal" is what it is all about.
Otherwise, you and your business are just running up and down the field.
How good would you feel then?
It's the same with employees. If you accept the fact that they tried as a valid reason for not getting stuff done, then you have just subscribed to the "Try Club". And from now on, your employees will know that if they can convince you they tried, they will be off the hook.
Well, Coach, it's your job to show them that "scoring, getting in the goal" is what it is all about.
Otherwise, you and your business are just running up and down the field.
Tuesday, June 30, 2009
summer bowling for kids
Alice Cooper said it best.... “School's out forever, School's out for summer School's out with fever, School's out completely.”
Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a perpetual state and then breaking thru the gray clouds into SUMMER was a once-a –year-to-be-treasured-feeling. It was “The Great American Road trip or Flight Line”. Or bus trip. Or train ride. Or one or two week vacation at the seashore or in the mountains. Or just stay at home trip. To us, summer was more freedom than we could imagine…until the next summer.
With 4,000 commercial bowling centers in the country, it is estimated that 53 million kids between the ages of 5 and 13 years of age can bowl. In fact that’s 13,250 kids per center. 1% penetration gives is 133 kids per center in the summer.
So what’ the offer we need to sustain? Two companies in the bowling industry have created electro-magnetic offers.
People respond to offers. Honest offers. Offers with value. For two of the best new product offers in bowling that are, I believe “game changers”, check out www.\kidsbowlfree.com and www.bowlingrewards.com. Both of these companies know a thing or two about internet marketing. As an investor in one and a consultant to the other, I really believe in these companies. Hundreds of thousands of adults have been registered in BR. Hundreds of thousands of kids have been registered in KBF.
Use your emails and If you’re not sure your emails are being read (only 15% to 30% are being read if they are not optimized) , then you might want to checkout www. www.Bowlingrewards.com; www.constantcontact.com; www.Icontact.com , www.silverpop.com or www.yesmail.com
All you really want is a template for emails and a way to look cool in front of 53 million.
Wherever they will be, we will have to reach them. Make it the best email campaign of the summer of the summer. And if you want to respond I will blog you back;
fredkaplowitz@gmail.com kaploe marketing group 212.867.2577 office www.kaploegroup.com
Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a perpetual state and then breaking thru the gray clouds into SUMMER was a once-a –year-to-be-treasured-feeling. It was “The Great American Road trip or Flight Line”. Or bus trip. Or train ride. Or one or two week vacation at the seashore or in the mountains. Or just stay at home trip. To us, summer was more freedom than we could imagine…until the next summer.
With 4,000 commercial bowling centers in the country, it is estimated that 53 million kids between the ages of 5 and 13 years of age can bowl. In fact that’s 13,250 kids per center. 1% penetration gives is 133 kids per center in the summer.
So what’ the offer we need to sustain? Two companies in the bowling industry have created electro-magnetic offers.
People respond to offers. Honest offers. Offers with value. For two of the best new product offers in bowling that are, I believe “game changers”, check out www.\kidsbowlfree.com and www.bowlingrewards.com. Both of these companies know a thing or two about internet marketing. As an investor in one and a consultant to the other, I really believe in these companies. Hundreds of thousands of adults have been registered in BR. Hundreds of thousands of kids have been registered in KBF.
Use your emails and If you’re not sure your emails are being read (only 15% to 30% are being read if they are not optimized) , then you might want to checkout www. www.Bowlingrewards.com; www.constantcontact.com; www.Icontact.com , www.silverpop.com or www.yesmail.com
All you really want is a template for emails and a way to look cool in front of 53 million.
Wherever they will be, we will have to reach them. Make it the best email campaign of the summer of the summer. And if you want to respond I will blog you back;
fredkaplowitz@gmail.com kaploe marketing group 212.867.2577 office www.kaploegroup.com
Monday, June 29, 2009
The First One from Fredquarters Marketing
Alice Cooper said it best.... “School's out forever, School's out for summer School's out with fever, School's out completely.”
Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a perpetual state and then breaking thru the gray clouds into SUMMER was a once-a –year-to-be-treasured-feeling. It was “The Great American Road trip or Flight Line”. Or bus trip. Or train ride. Or one or two week vacation at the seashore or in the mountains. Or just stay at home trip. To us, summer was more freedom than we could imagine…until the next summer.
With 4,000 commercial bowling centers in the country, it is estimated that 53 million kids between the ages of 5 and 13 years of age can bowl. In fact that’s 13,250 kids per center. 1% penetration gives is 133 kids per center in the summer.
So what’ the offer we need to sustain? Two companies in the bowling industry have created electro-magnetic offers.
People respond to offers. Honest offers. Offers with value. For two of the best new product offers in bowling that are, I believe “game changers”, check out www.\kidsbowlfree.com and www.bowlingrewards.com Both of these companies know a thing or two about internet marketing. As an investor in one and a consultant to the other, I really believe in these companies. Hundreds of thousands of adults have been registered in BR. Hundreds of thousands of kids have been registered in KBF.
Use your emails and If you’re not sure your emails are being read (only 15% to 30% are being read if they are not optimized) , then you might want to checkout www.Bowlingrewards.com; www.constantcontact.com; www.Icontact.com , www.silverpop.com or www.yesmail.com
All you really want is a template for emails and a way to look cool in front of 53 million.
Wherever they will be, we will have to reach them. Make it the best email campaign of the summer of the summer. And if you want to respond I will get back to you
fredkaplowitz@gmail.com kaploe marketing group 212.867.2577 office www.kaploegroup.com
The Heart Of The Matter
Get to the heart of it
A long time ago it was common knowledge that any market has its leaders, followers and laggards. In most entertainment marketing, we specifically look for a "hot" promotion and then sell the heck out of it. The people who initially "buy" the promotion are early adopters; no different then the folks who first bought Apple computers way back when or bought Apple I Pods or bought Apple I Phones. Something about these people made them want to be the first in their neighborhood to get the NEW Stuff. Was it their competitiveness; the desire to be number one or just because it was new? Probably all three variables played a part in their decision making. But what about everybody else? You can't live on just these early adopters. You have to get to the followers; to the heart of the market.
Sometimes figuring out how to get to the heart of the matter first, lets you figure out what the product or promotion should really be to create greater profitability.
A long time ago it was common knowledge that any market has its leaders, followers and laggards. In most entertainment marketing, we specifically look for a "hot" promotion and then sell the heck out of it. The people who initially "buy" the promotion are early adopters; no different then the folks who first bought Apple computers way back when or bought Apple I Pods or bought Apple I Phones. Something about these people made them want to be the first in their neighborhood to get the NEW Stuff. Was it their competitiveness; the desire to be number one or just because it was new? Probably all three variables played a part in their decision making. But what about everybody else? You can't live on just these early adopters. You have to get to the followers; to the heart of the market.
Sometimes figuring out how to get to the heart of the matter first, lets you figure out what the product or promotion should really be to create greater profitability.
Sunday, June 28, 2009
Summer of Our Youth
Alice Cooper said it best.... “School's out forever, School's out for summer School's out with fever, School's out completely.”
Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a perpetual state and then breaking thru the gray clouds into SUMMER was a once-a –year-to-be-treasured-feeling. It was “The Great American Road trip or Flight Line”. Or bus trip. Or train ride. Or one or two week vacation at the seashore or in the mountains. Or just stay at home trip. To us, summer was more freedom than we could imagine…until the next summer.
With 4,000 commercial bowling centers in the country, it is estimated that 53 million kids between the ages of 5 and 13 years of age can bowl. In fact that’s 13,250 kids per center. 1% penetration gives is 133 kids per center in the summer.
So what’ the offer we need to sustain? Two companies in the bowling industry have created electro-magnetic offers.
People respond to offers. Honest offers. Offers with value. For two of the best new product offers in bowling that are, I believe “game changers”, check out www.\kidsbowlfree.com and www.bowlingrewards.com. Both of these companies know a thing or two about internet marketing. As an investor in one and a consultant to the other, I really believe in these companies. Hundreds of thousands of adults have been registered in BR. Hundreds of thousands of kids have been registered in KBF.
Use your emails and If you’re not sure your emails are being read (only 15% to 30% are being read if they are not optimized) , then you might want to checkout www. www.Bowlingrewards.com; www.constantcontact.com; www.Icontact.com , www.silverpop.com or www.yesmail.com
All you really want is a template for emails and a way to look cool in front of 53 million.
Wherever they will be, we will have to reach them. Make it the best email campaign of the summer of the summer. And if you want to respond I will blog you back;
fredkaplowitz@gmail.com kaploe marketing group 212.867.2577 office www.kaploegroup.com
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